Betsson Group

About Betsson
Our values

Why One Betsson?

At Betsson Group, we believe that by pulling together, towards a common goal, we can achieve great results. That’s why we have named this site One Betsson. It stands for how we as a company treat each other and work together, and it also stands for how we join forces with the communities where we operate and with our ambassadors and partners. It’s all about how we as a company can contribute to society in the best possible way. And we believe that the way to do it is by partnering up with other engaged people and organisations. Together we can make a difference.

One world – One Betsson.

About Betsson Group

At Betsson, we have been in the entertainment business for over half a century. From our very first slot machine to the global online gaming company we are today. From two people with an idea and a dream, to approx. 2,000 employees working across all disciplines – from Casino and Sportsbook to Finance, HR, Legal, IT and more. From starting off in one city in Sweden to offices in ten locations across the world and holding licenses in 19 jurisdictions. From one brand to over 20 brands, including Betsson, Betsafe, NordicBet and CasinoEuro.

That’s quite a journey.

How did we get to where we are today? Our vision is to provide the best customer experience in the industry, and to have happy customers who play responsibly and have fun with our products. Responsible gaming is therefore a cornerstone of our operations and we were one of the first companies to employ a full-time Responsible Gaming Manager. That was back in 2007, today we have a full-fledged RG-team. To us, it’s natural to have a long-term, sustainable approach to business. By playing fair, we win together. It’s really the only way to do it. We have been here for 60 years, and aim for even more. We love what we do with a passion and want to keep on doing it the best way we know-how – together. “Betsson Group turns 100”. We like the sound of that.

Betsson Group is wholly owned by Betsson AB – listed on Nasdaq Stockholm Large Cap.

Our values

Our company values are at the heart of everything we do and govern how we interact with customers, investors and other stakeholders as well as with each other.

One Betsson

It’s all about people. We work together, as a team, to achieve common goals and collaborate to succeed. We enjoy going to work because we have great colleagues. We challenge and support each other. We make everyone feel welcome by being open, friendly and social and we celebrate diversity.

Fair Play

We listen to and respect our customers, partners, communities and one another. We are operating with responsibility and integrity. By playing fair, we win together.


We love what we do. We are passionate about our jobs, our team and our company. Through our dedication to business and iGaming / gaming, we achieve great things. Our enthusiasm drives us full speed ahead.

Certifications & Awards